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We are pleased to present below all posts tagged with 'social media'. If you still can't find what you are looking for, try using the search box.
Unless you have been living under a rock, it is virtually impossible for you to have escaped the barrage of social media sites that have popped up all over the web. Most company websites include links to their respective social media pages on Facebook, Twitter, and LinkedIn, just to name a few. While companies realize the importance of having a presence in these areas, professionals often overlook the importance of marketing themselves in the same manner.
Content marketing is the new buzzword in the marketing industry and it is important for the younger generations to understand because you can grow your career by becoming an expert. You commonly see content marketing as a way for companies that work business-to-business (B2B), especially professional service firms including in the build industry, but it is still uncommon in construction. What is content marketing anyway? It is educating your prospects and positioning your company as the go-to company because you are the expert and a resource for your clients. When you are an expert, prospective clients seek you out and pay more for your services. This will allow you to earn more negotiated work and require less low-bid proposals. Sometimes, you do not have to compete at all because that prospect wants to work with you only.