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We are pleased to present below all posts tagged with 'brand marketing'. If you still can't find what you are looking for, try using the search box.
Many people in construction think their brand should be managed by the lowest bid. They send out RFPs for the company's logo, website, newsletter, tradeshow, and all of their printing to ensure they're spending the least amount possible. It might be counter-intuitive, but doing this means you're shooting yourself in the foot. I discuss the cost of an inconsistent brand in my book, Construction Executive’s Guide to Brand Marketing. Here are two main reasons you don't want to use different, lowest bidders for each of your marketing materials: