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From the monthly archives: June 2014

We are pleased to present below all posts archived in 'June 2014'. If you still can't find what you are looking for, try using the search box.

Mobile Device App Strategy -Part 3

  In this Mobile Device App Strategy post, the Construction App Guru blog looks into the pros and cons of both point and integrated solutions with the Founder of Raken, Kyle Slager.

Mobile Device App Strategy -Part 2

  After looking at an example of a “point solution” app, the Construction App Guru is giving a look into the other app style, Integrated Solutions.

Mobile Device App Strategy - Part 1

  When a company is looking for new apps, there are two types of solutions an app provides.

YP Member Spotlight - Martha Bracken

Martha Bracken has been with ABC for more than eight years and is the Vice President of the ABC Indiana/Kentucky Chapter. She also leads the chapter's Emerging Leaders program and works with the ABC Purdue Student Chapter. Martha graduated from Purdue University (West Lafayette Campus) with a degree in Liberal Arts and currently resides in Indianapolis, Ind. 

Content Marketing in Construction

  Content marketing is the new buzzword in the marketing industry and it is important for the younger generations to understand because you can grow your career by becoming an expert. You commonly see content marketing as a way for companies that work business-to-business (B2B), especially professional service firms including in the build industry, but it is still uncommon in construction. 

What is content marketing anyway? It is educating your prospects and positioning your company as the go-to company because you are the expert and a resource for your clients. When you are an expert, prospective clients seek you out and pay more for your services. This will allow you to earn more negotiated work and require less low-bid proposals. Sometimes, you do not have to compete at all because that prospect wants to work with you only.