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From the monthly archives: October 2014

We are pleased to present below all posts archived in 'October 2014'. If you still can't find what you are looking for, try using the search box.

ABC Cumberland Valley Chapter Launches "Generation Next"

  The ABC Cumberland Valley Chapter, located in Hagerstown, Md., recently launched their “Generation Next” young professional program with their first official event on Oct. 22. The event featured speaker Jamie Kline, a board member of the chapter and president of RDC Inc., a local electric company and member of the chapter. 

An Inconsistent Brand Costs Money

  Many people in construction think their brand should be managed by the lowest bid. They send out RFPs for the company's logo, website, newsletter, tradeshow, and all of their printing to ensure they're spending the least amount possible. It might be counter-intuitive, but doing this means you're shooting yourself in the foot. 

I discuss the cost of an inconsistent brand in my book, Construction Executive’s Guide to Brand Marketing. Here are two main reasons you don't want to use different, lowest bidders for each of your marketing materials:

YP Member Spotlight – Scott Cox

Scott Cox is a 4th generation Tampa native who grew up in the industry. He is currently the Director of Preconstruction at Cox Fire Protection, a member of the ABC Florida Gulf Coast and Florida First Coast Chapters. As a National YP committee member and a founder of the ABC Florida Gulf Coast NexGen program, Scott is a strong believer in mentorship and networking, and encourages his entire staff to both contribute to the professional development of young people in the industry, and to broaden their own personal and professional network.