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We are pleased to present below all posts tagged with 'proposals'. If you still can't find what you are looking for, try using the search box.
Recently Brand Constructors lead a webinar discussion entitled the "9 Biggest Mistakes Construction Companies Make on Proposals." One of the most painful conversations came from our point of not having a process. When you're working on a proposal, you should not have to reinvest your process like you've never done a proposal before. Not having a process breeds chaos, last minute panics, and creates mistakes.
If you've read anything regarding brand marketing or modern business development tactics, you are probably familiar with the term "differentiation". It is simply educating your clients and prospects about why you are a better fit for them over your competition. Usually, when marketers speak about differentiation, they are usually speaking about your company's universal differentiation to use in your marketing materials. Your differentiation will vary from prospect to prospect because the needs and wants of each prospect will vary. Also, they will weigh each factor differently then the next prospect. For some, they care about speed while others care more about quality or sustainability.
Even if the prospective client TOLD you it was because of price, that isn’t the reason. You lost the work because you did not explain your value. Most likely, all the potential bids looked and sounded the same, leaving price as the only differentiator. By blending in with all of your competitors, you gave them no choice but to pick the cheapest option.