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    Posts Tagged 'business development'

    We are pleased to present below all posts tagged with 'business development'. If you still can't find what you are looking for, try using the search box.

    Your Differentiation Varies

    If you've read anything regarding brand marketing or modern business development tactics, you are probably familiar with the term "differentiation". It is simply educating your clients and prospects about why you are a better fit for them over your competition. Usually, when marketers speak about differentiation, they are usually speaking about your company's universal differentiation to use in your marketing materials. Your differentiation will vary from prospect to prospect because the needs and wants of each prospect will vary. Also, they will weigh each factor differently then the next prospect. For some, they care about speed while others care more about quality or sustainability. 

    Content Marketing in Construction

    Content marketing is the new buzzword in the marketing industry and it is important for the younger generations to understand because you can grow your career by becoming an expert. You commonly see content marketing as a way for companies that work business-to-business (B2B), especially professional service firms including in the build industry, but it is still uncommon in construction. 

    What is content marketing anyway? It is educating your prospects and positioning your company as the go-to company because you are the expert and a resource for your clients. When you are an expert, prospective clients seek you out and pay more for your services. This will allow you to earn more negotiated work and require less low-bid proposals. Sometimes, you do not have to compete at all because that prospect wants to work with you only. 

    You Didn’t Lose That Proposal Because of Price

    Even if the prospective client TOLD you it was because of price, that isn’t the reason. You lost the work because you did not explain your value. Most likely, all the potential bids looked and sounded the same, leaving price as the only differentiator. By blending in with all of your competitors, you gave them no choice but to pick the cheapest option.