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    Mobile Device App Strategy -Part 2

      After looking at an example of a “point solution” app, the Construction App Guru is giving a look into the other app style, Integrated Solutions.
    Posted on 6/19/2014 7:38 AM By 
    In: Technology | No Comments »

    Mobile Device App Strategy - Part 1

      When a company is looking for new apps, there are two types of solutions an app provides.
    Posted on 6/16/2014 7:29 AM By 
    In: Technology | No Comments »

    YP Member Spotlight - Martha Bracken

    Martha Bracken has been with ABC for more than eight years and is the Vice President of the ABC Indiana/Kentucky Chapter. She also leads the chapter's Emerging Leaders program and works with the ABC Purdue Student Chapter. Martha graduated from Purdue University (West Lafayette Campus) with a degree in Liberal Arts and currently resides in Indianapolis, Ind. 
    Posted on 6/12/2014 7:08 AM By 
    In: Member Spotlight | No Comments »

    Content Marketing in Construction

      Content marketing is the new buzzword in the marketing industry and it is important for the younger generations to understand because you can grow your career by becoming an expert. You commonly see content marketing as a way for companies that work business-to-business (B2B), especially professional service firms including in the build industry, but it is still uncommon in construction. 

    What is content marketing anyway? It is educating your prospects and positioning your company as the go-to company because you are the expert and a resource for your clients. When you are an expert, prospective clients seek you out and pay more for your services. This will allow you to earn more negotiated work and require less low-bid proposals. Sometimes, you do not have to compete at all because that prospect wants to work with you only. 
    Posted on 6/12/2014 2:43 AM By 
    In: Marketing & Branding | No Comments »

    You Didn’t Lose That Proposal Because of Price

      Even if the prospective client TOLD you it was because of price, that isn’t the reason. You lost the work because you did not explain your value. Most likely, all the potential bids looked and sounded the same, leaving price as the only differentiator. By blending in with all of your competitors, you gave them no choice but to pick the cheapest option.
    Posted on 5/15/2014 6:00 AM By 
    In: Marketing & Branding | No Comments »

    YP Member Spotlight - Erik Timmons

    Erik Timmons is a member of the ABC National Young Professional Committee. He has helped shape the ABC’s National Young Professional program and is active in the ABC Pacific Northwest Chapter. He currently works for Yorke & Curtis General Contractors in Beaverton, Ore. 
    Posted on 5/12/2014 7:42 AM By 
    In: Member Spotlight | No Comments »

    Facebook Campaign Supports Craft Training

      In an effort to raise funds for the Trimmer Construction Education Foundation and ABC’s National Craft Championships, Construction Executive magazine is donating $1 for every new “like” on its Facebook page throughout the month of April.
    Posted on 4/22/2014 6:17 AM By 
    In: Marketing & Branding | No Comments »

    Mobile Photo Apps for the Construction Site – Part 4

      This week’s post will cover the use of the mobile field management app, FieldLens and the benefits of using a different platform that creates a collaborative platform to discuss project issues through photos.
    Posted on 4/21/2014 5:30 AM By 
    In: Uncategorized, Technology | No Comments »

    Mobile Photo Apps for the Construction Site – Part 3

      Finding solutions to improve our photo processes from the old way of digital camera to computer upload are much easier to come by if industry professionals utilize the mobile apps created for this purpose specifically.
    Posted on 4/17/2014 3:24 AM By 
    In: Technology | No Comments »

    The First Thing You Need to Know about Branding

      Branding is a term many people throw around loosely, so it is commonly misunderstood. First off, your company’s logo is not your brand. Your company’s brand is the experience that comes to people’s mind when they hear or see your company name. Your logo is the visual representation of that experience, but your brand is so much more than your logo. 
    Posted on 4/16/2014 6:29 AM By 
    In: Marketing & Branding | No Comments »

    Mobile Photo Apps for the Construction Site – Part 2

      In a second iPad pilot project, three superintendents working on a large apartment project needed a way to stay up-to-date with all of the changes that the owners made during the construction process.
    Posted on 4/8/2014 3:48 AM By 
    In: Technology | No Comments »

    Mobile Photo Apps for the Construction Site - Part 1

      In the new world of mobile device technology, many construction companies have field staff taking pictures of project milestones, safety hazards, and work defects. These photos are taken on smartphones and tablets, a few still use digital cameras, perhaps a few even still have an old Polaroid in use. But what is the “best” way to accomplish this process? There is no simple answer to this question; each company has a unique set of scenarios to factor into their method. 
    Posted on 3/31/2014 12:45 AM By 
    In: Technology | No Comments »

    5 Rookie Networking Fails and How to Avoid Them

      Whether you’re a young professional or an industry veteran, networking is a key to advancing your career and making a name for your company. In an article from entrepreneur.com, the author takes a look at five networking fails listed below, why they aren’t helping you and ways to correct your approach. 
    Posted on 3/24/2014 9:01 AM By 
    In: networking | No Comments »

    20 Pieces of Advice for Young Professionals

      PR Daily, a resource for public relations professionals, published an article called 20 Pieces of Advice Every Young Professional Should Know. While the blog is mostly geared towards communications professionals, this post has addressed things that most young professionals are aware of, but many often forget to make a priority. Do you agree with the 20 “things” listed below? 
    Posted on 3/6/2014 9:10 AM By 
    In: Advice | No Comments »

    YP Member Spotlight - Zak Wolpert

    As the chairman of the National Young Professional Committee, Zak Wolpert is dedicated to helping ABC develop the future of construction. He currently works for Kinsley Construction in York, Pa. and is active in the ABC Keystone Chapter’s young professional group.
    Posted on 3/4/2014 9:32 AM By 
    In: Member Spotlight | No Comments »
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