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    From category archives: Young Professionals

    Marketing & Branding

    The First Thing You Need to Know about Branding

      Branding is a term many people throw around loosely, so it is commonly misunderstood. First off, your company’s logo is not your brand. Your company’s brand is the experience that comes to people’s mind when they hear or see your company name. Your logo is the visual representation of that experience, but your brand is so much more than your logo. 
    Posted on 4/16/2014 6:29 AM By 
    In: Marketing & Branding | 9 Comments
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